theo solves a simple but relentless problem in Brazilian companies: everyone needs internal tools (customer records, project tracking, approval flows, sales dashboards) and almost no one has an IT team to build them. What’s left is spreadsheets + WhatsApp + email — which works until it doesn’t.
What it is
A platform where you describe the system you need in plain language, the AI generates the whole app (frontend, database, authentication, logic) in minutes, and you use it in the browser — no install, no server, no credit card.
Who it’s for
- Small and mid-sized companies that need internal tools but can’t justify a dedicated IT project
- Solo professionals who want to move from spreadsheets to something organized without learning to code
- Teams that need to centralize data currently scattered across a dozen places
What it’s not
- Not Webflow / Wix — it’s not for marketing websites
- Not low-code — you don’t draw flowcharts; you just describe
- Not an off-the-shelf ERP — you build it to fit
- Not open source (yet) — if that becomes relevant, let’s talk
Principles
Portuguese-first
The AI, the examples, the error messages, the docs — all native Portuguese. English shows up only where it has to (technical names, code). theo isn’t an American platform with a translation layer bolted on top. (This page is in English so you can get to know theo — the product itself speaks Portuguese natively.)
Everything in Brazil
Brazilian server, Brazilian database, Brazilian support. Your data stays here — which matters for LGPD (Brazil’s data-protection law), for latency, and for anyone who needs to show a client that the infrastructure is local.
Technical honesty
The AI gets things wrong. Generated apps sometimes need adjusting. We show that plainly — an error banner with an “auto-fix” button, a catalog of common issues, a log of what changed. No “magic” promises.
No trap
Free forever, no card. A paid plan only makes sense once the company grows and needs more. You own your app — you can export it, migrate it, take it with you.
Who’s behind it
Rodrigo Krug is an engineer with more than 20 years in operations, supply chain and manufacturing. He founded Cliever, which created the first Brazilian stereolithography 3D printer (winner of the CNI innovation award), and today leads R. Krug Consultoria.
theo is built by Rodrigo Krug and a small team in Porto Alegre, Brazil. No venture capital, no rush to an IPO — focused on making a product that helps real companies solve real problems.
Want to talk?
Send us a message or contact@beadev.ai. We reply within 1 business day.